Web translation
With more and more potential customers getting on
to the Internet, corporations like yours, with the interest of going global, have
to tailor web sites for those foreign users that prefer sites in their native
language. Did you know that people spend twice as much time on sites on their
own language and are three times more likely to buy from them?
More non-English speaking customers are joining this new
cybermarket. Your site could be one of the ones chosen, or simply get clicked in
and out for not having a translated web site that makes the experience
comfortable for that potential customer. If you do not establish a relationship
with this niche market and its customers, those prospects will go to someone who
is paying attention to their needs. Preparing a website for other markets means
adjusting the site consciously for the targeted audience, it involves
sensitivity to local cultural standards and language.
What are some of the benefits of translating your site? Your
cost will go down when you offer information and instructions in a local
language since you are increasing efficiency, convenience and results. You have more
opportunities to connect with local partners across all areas of your business
like marketing, merchandise, sales, customer service, and not to mention the
brand image you create. This is priceless.
Much has been said about globalization and the
important role that it plays in the life of a company. When you localize, you
are converting products or services that were conceived for international
markets and then customizing them to fit or accommodate the regional culture. In
this way, you are helping your business feel like a local company.
At Multilingual Planet, we believe that a multilingual web
site is an essential tool in order to enter the international arena. Creating an
international site requires technical writing, design changes and testing
efforts, all very important aspects that Multilingual Planet can provide in
order for your company to obtain unique presence in this cyber-economy.
Multilingual Planet can help you to create a site that is culturally relevant to
the targeted audience.
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